Creating a top-of-the-line wetsuit brand is a dream come true for every surfing brand designer. So, when the four SRFACE guys introduced Faker to their bad-ass wetsuit, we dove into the ocean to let the inspiration flow.
The moment the sky starts to blend with the ocean's surface is the inspiration behind SRFACE's colour scheme.
About 71% of the earth's surface is made up of water. This, is our playground. It is our go-to place for a mental break and the place where SRFACE suits thrive. This connection to the ocean's surface is embodied by the SRFACE logo with a 71-degree line that cuts between the F and A. The S, C and E have also been customised to include subtle references to the 71-degree line.
A distinctive typographic style with clean, modern Soleil letters combined with the funky Bau Pro typography.
After creating the brand design, we ventured into creating an equally personal and thought-through e-commerce shopping experience. Since shopping wetsuits online has always been a hassle, we developed an intuitive size-finding tool to help ever surfer find their perfect size.