While we adapt our process to fit your desires, we do have a tried-and-true framework.

To begin, we sit down for a Brand Soul Session where we dig into you and your business. This is to find out how clear you are on your vision so we can build a fitting strategy for your brand.

After this initial session, we dig out our pencils and develop two or three overarching concepts. We develop one of the concepts more holistically. For us, a logo doesn’t make a brand. Stories do. We believe strong brands are easily recognizable. Your customers should be able to recognize your brand through a combination of colors, imagery and typography.


Initial clarity

✦ Brand Soul Session
✦ Brand strategy
✦ Brand naming

Creative direction

✦ Logo design
✦ Visual identity
✦ Art direction
✦ Photography
✦ Print design
✦ Packaging

Going digital

✦ Website
✦ E-commerce
✦ Digital content
✦ Campaigns
✦ Animations