Sendcloud is a fast growing company making the lives of people who run an e-commerce platform easier. After six years in business with their first logo they came to the conclusion that they needed a brand to help them with their international expansion.
Brand Philosophy, Brand Design, Brand System
LOGO
The logo respresents the core of Sendcloud:
Lightweight
Package
Movement
It’s approachable, easy to read and explains their service. Optical kerning, rounded corners, and clear space all help to make the logo and the name as instantly recognizable as possible.
COLOR
The sky and clouds with a bright sunny yellow. Professional, young & positive.
To highlight their service and company culture we created a brand system that’s professional with a personal twist, easy to execute amongst their different international teams.
TYPE
The primary typography for Sendcloud is a lightweight grotesk font called Beatrice. The deep cut edges between the stem and neck of the font give this letter a lightweight feel to complement the airy feel of the brand.
Photography & Visual Style
To create a personal feeling for Sendcloud’s digital product we show the people behind the businesses that work with their services.
Combined with flowing illustrated clouds it creates a focused visual style with endless possibilities.
Social Campaigns
To help Sendcloud grow online we created extensive social templates for them.
